How to get on your ideal podcast: A comprehensive guide to reaching out to podcasters
Podcasts have been taking over the world of content marketing. With their growing popularity, podcast interviews have become a great way to promote your brand or products to a new audience. But how can you find the right podcasters and reach out to them in an effective way? In this post, we’ll answer your top questions about finding and reaching out to the right podcasters, and ultimately increase your chances of being a guest on your ideal podcast.
Where do I find a list of podcasters? Or how can I find a list or group of podcasters that would be interested in what I have to say or my product?
There are a few ways to find podcasters that align with your business or product. You can start by using tools like ChatGPT or Google search to find podcasts that may fit your topic or industry. Another great way is to explore podcast directories like Spotify, which recommends podcasts based on your interests.
Don’t forget to survey your own following as well, whether it’s on social media or an email list. Ask if anyone listens to podcasts in your industry, and which ones they recommend. Ask a podcast host or fellow guest if they know of any other shows that may be a good fit for you.
How do I reach out to these podcasters? Do I email them? Call them? DM them?
Once you have a list of potential podcasters, it’s time to start reaching out. First, listen to an episode and see where they send their listener traffic - that’s your best bet. It could be their website, social media DMs, or contact form.
When reaching out, have a media kit ready and make sure you communicate that you’re familiar with their podcast, the audience, and show how you can add value. Take the time to personalize each email or DM, and try to show why you’re a good fit for their audience.
Is it better to reach out to media companies to help me find the best podcast to be on?
You certainly can reach out to PR or publicist companies to help find the best podcast for you. However, it can be expensive, especially for the high-end companies. Cheaper services may spam podcast hosts regardless of the subject matter. Ultimately, it’s up to you to decide if it’s worth the investment.
What do I say or provide when I reach out to them? Do I have to send over a media kit? Or am I just trying to book a conference call?
When reaching out to a podcaster, have a media kit ready and offer a few paragraphs on why you want to be on their show specifically. Highlight your expertise in your industry and how you can add value to their audience. Try to personalize each outreach message and show that you’ve done your homework on their podcast.
What are the odds of them responding? Should I reach out to 100 podcasts and hope for 10 to respond? Or what is the best strategy?
Reaching out to podcasters is a numbers game. The more thorough and personalized your outreach is, the better your chances of landing an interview. While there’s no guarantee any podcaster will respond, you can improve your odds with better outreach practices.
Conclusion:
Getting on the right podcast is one of the most effective ways to expand your reach and grow your audience. By using these tips and strategies, you can increase your chances of becoming a guest on your ideal podcast. The key is to target the right shows, personalize your outreach, and find ways to add value to their audience. Good luck and happy podcasting!