BRANDON CULLEN

Franchise Growth Leader; Expert in Strength-Centric Programming, Co-founder of MADabolic, Brand Builder, and Podcaster

Profile

Brandon Cullen is a visionary leader in the fitness industry, renowned for his strategic approach to strength-based training and franchise development. As the Co-Founder and Chief Concept Officer of MADabolic, he has transformed group fitness through a structured, results-driven approach to interval training. With a background as a professional athlete, Brandon brings a competitive edge and deep understanding of what it takes to build an enduring fitness brand. His expertise in franchise growth and commitment to maintaining high standards have made him a trusted mentor and industry influencer.

Categories

Fitness Business, Entrepreneurship, Franchise Development, Strength-Based Training, Leadership, Business Strategy, Brand Building, Group Fitness Innovation, Strategic Partnerships, Athlete-to-Entrepreneur Transition

Topics

Brandon explores the challenges and rewards of maintaining a strong brand identity while navigating the ups and downs of the fitness industry. Perfect for fitness entrepreneurs, brand builders, gym owners, and professional athletes transitioning to business.

Building a Resilient Fitness Brand

The Science Behind Strength-Driven Interval Training

Brandon delves into the research and principles that make MADabolic’s strength-based interval training effective, emphasizing sustainable progress and injury prevention. Ideal for fitness trainers, gym owners, athletes, and fitness enthusiasts seeking deeper understanding.

From Professional Athlete to Fitness Entrepreneur

Brandon discusses his journey from being a professional hockey player to co-founding MADabolic and building a thriving fitness franchise. Perfect for aspiring entrepreneurs, athletes, and fitness industry professionals.

Franchise Growth and Strategic Partnerships

Brandon provides insights into scaling MADabolic through strategic partnerships and maintaining brand consistency across multiple locations. Highly relevant for franchise owners, business strategists, and growth-focused entrepreneurs.

Notable Interviews

Media Coverage

Publications