ROOK Wins Prestigious Personalization Prodigy Award at 2025 Connected: Health & Fitness Summit
Spring, TX — March 3, 2025: ROOK, a global leader in wearable data integration, has been awarded the Personalization Prodigy Award at the 6th Annual Connected: Health & Fitness Summit (CHFS 2025) in Los Angeles. The award honors companies that are setting new standards in delivering hyper-personalized health and wellness solutions through cutting-edge technology.
“This award is more than just a recognition—it’s a reflection of the passion and relentless innovation that drives our team every day,” said Marco Benitez, CEO and Co-Founder of ROOK. “At ROOK, we believe that health data should be accessible, actionable, and most importantly, transformative. Our mission has always been to empower individuals and businesses with insights that truly make a difference in people’s lives.”
Redefining Personalization in Health & Wellness
ROOK’s universal API seamlessly integrates data from over 300 leading wearable devices, converting billions of raw data points into real-time, standardized health insights. This enables organizations in fitness, healthcare, and insurance sectors to offer truly personalized experiences that cater to the unique needs of their users.
“Personalization isn’t just a trend—it’s the future of wellness,” added Benitez. “Whether it’s helping insurers better assess risk, empowering fitness platforms to deliver tailored programs, or enabling healthcare providers to offer patient-specific recommendations, our technology ensures that every piece of data translates into meaningful action.”
Among ROOK’s latest innovations is the development of advanced calorie tracking within its software development kits (SDKs) and expanded integrations with global tech leaders like Huawei and digital health partners such as ThePause AI. These partnerships amplify ROOK’s ability to provide users with deeper, more comprehensive insights into their health journey.
Recognition at CHFS 2025: Shaping the Future of Connected Health
The Connected: Health & Fitness Summit is the premier event for industry leaders shaping the future of wellness technology. With over 450 global executives and innovators in attendance, the summit explored groundbreaking advancements in AI, digital health, and consumer personalization.
ROOK’s recognition with the Personalization Prodigy Award highlights its commitment to delivering solutions that prioritize user engagement and health outcomes over generic, one-size-fits-all models. The award celebrates organizations that demonstrate exceptional innovation in harnessing technology to improve lives.
What’s Next for ROOK?
Following this milestone achievement, ROOK is accelerating its roadmap for 2025, which includes:
Enhanced Data Privacy Measures: Ensuring ongoing compliance with global standards like HIPAA and GDPR and certifications such as ISO27001.
New Health Metrics Integration: Introducing stress and recovery data tracking to offer a holistic view of users’ well-being.
Global Expansion: Scaling partnerships across North America, Europe, and Asia to broaden the platform’s reach.
AI-Driven Predictive Analytics: Leveraging machine learning to provide users with predictive insights that prevent injuries and support long-term health goals.
“We’re just getting started,” said Benitez. “This award fuels our drive to continue innovating. Our vision is clear: to be the most trusted partner in wearable data integration, helping people live longer, healthier lives through technology that meets them where they are.”
About ROOK
ROOK is a leading health data technology company dedicated to transforming wearable data into actionable, personalized insights. Through its universal API, ROOK harmonizes biometric data from hundreds of devices, empowering businesses in fitness, healthcare, and insurance to deliver tailored user experiences. Founded by biomedical engineer and entrepreneur Marco Benitez, ROOK is committed to making health data accessible, impactful, and secure.
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Media Contact:
Eric Malzone
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