STEVEN WEBSTER

MEDIA KIT

Introducing the Steven Webster Media Kit, an illuminating portrait of a visionary at the intersection of health, fitness, and technology. From becoming the UK's youngest junior Ju Jitsu black belt to leading a university karate club to unprecedented success, his journey reflects a deep commitment to excellence. The genesis of ASENSEI, fueled by Steven's innovation and experience, showcases a groundbreaking approach to fitness technology. This trajectory illustrates not just a technological evolution, but a personal mission to empower individuals and coaches globally, underscoring the transformative potential of blending human expertise with digital innovation.

Presenting the Ultimate Steven Webster Media Kit

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Get to Know the Man Behind the Journey

Steven Webster is making waves in the fitness and coaching industry with ASENSEI, drawing on his extensive expertise in technology and innovative coaching techniques. His journey has been one of remarkable transformation, leading the charge in reshaping how coaching is delivered. ASENSEI embodies this vision, utilizing motion capture, coaching intelligence, and movement recognition to make elite coaching accessible to a wider audience, challenging traditional coaching paradigms.
Webster's evolution from tech enthusiast to entrepreneurial innovator has been nothing short of inspiring, marked by achievements like selling his first company to Adobe and his time working with Microsoft. These experiences paved the way for the birth of ASENSEI, reflecting his firm belief in the transformative potential of technology to improve coaching effectiveness and accessibility.
With its core technology of 3D Computer Vision and Connected Apparel, ASENSEI is redefining how movements are captured and analyzed, making it a game-changer for devices of all kinds. This cutting-edge approach, which marries artificial intelligence with athletic insight, significantly enhances customer engagement, outcomes, and loyalty by offering customized fitness experiences.
A lifelong entrepreneur, technologist, martial artist and coach, Steven Webster is the CEO & Founder of ASENSEI, the leading technology that uses motion capture and human movement recognition to power personalized Connected Health and Fitness experiences.
Holding a 4th degree black belt and two 2nd degree black belts in Ju Jitsu and Karate, Steven is also one of the most successful sports coaches in British University Sport. He captained and then coached Edinburgh University Karate Club to 10 consecutive national championships. Since he moved to California in 2009 with the sale of his first company to Adobe, the club won 8 more titles, under a coaching staff taught by Steven as students.
For Adobe, Steven played a leadership role in the creation of a worldwide design-led consulting organization. Steven was trusted advisor to Adobe's most strategic clients, from NATO and NASA to Nike and the NFL.
Prior to ASENSEI, Steven opened Studio 415 for Microsoft, leading a team of Bay Area designers, engineers and data scientists in an innovation lab designed to ideate and co-create new experiences with strategic customers including Gatorade and Sony. Working alongside colleagues from Microsoft Kinect, XBox Fitness, Cortana and Health Vault, Studio 415 pioneered natural user interfaces with voice and gesture understanding and intelligent digital assistants.
In 2014, Steven left Microsoft to start ASENSEI and lead the creation of the “Movement Recognition and Coaching Intelligence” category of intelligent sports and fitness technology powered by human movement recognition, that would one day democratize and scale access to world-class coaching.
Steven Webster's mission is to leverage his extensive experience as an entrepreneur and coach to revolutionize the fitness and health industry through ASENSEI. By harnessing cutting-edge motion capture and human movement recognition technology, Steven aims to democratize access to personalized, world-class coaching, making it accessible to individuals globally. His goal is to blend his deep coaching knowledge with his technological expertise to create connected health and fitness experiences that empower people to achieve their personal best.

Never mistake a clear vision for a short distance

ASENSEI emerged from a compelling vision: to redefine the limits of traditional coaching through the transformative power of technology. The foundation of ASENSEI was built on the core values of dedication, discipline, and the pursuit of excellence. This ethos, deeply woven into ASENSEI's identity, finds its origins not just in the competitive spirit of sport, but also in the realm of technological advancement, where innovation thrives at the intersection of discipline and creativity.