ROOK was honored with the Personalization Prodigy Award at CHFS 2025, recognizing its leadership in wearable data integration and personalized health experiences. By seamlessly connecting data from 300+ wearable devices, ROOK delivers real-time insights for fitness, healthcare, and insurance industries. Recent advancements include enhanced calorie tracking and expanded partnerships with global tech leaders. As ROOK accelerates its 2025 roadmap, key initiatives focus on AI-driven predictive analytics, new health metrics for stress and recovery, and global expansion. Positioned at the forefront of connected health, ROOK is shaping the future of personalized wellness technology.

MADabolic held its third annual franchise conference in October 2024, uniting 90 franchise owners and general managers in Charlotte, NC, under the theme "Traction." Inspired by the Entrepreneurial Operating System (EOS), the event focused on aligning every part of the business toward shared goals to drive sustainable growth. Key sessions included insights from EOS expert Mike Jones, expanded vendor resources, and team-building activities. With 36 locations and a goal of reaching 50 by mid-2025, MADabolic is poised for nationwide expansion.

Proteus Motion unveils its largest data set, transforming fitness and longevity insights. Released on June 20, 2024, this collection of over a billion data points redefines human health metrics, leveraging Proteus's patented 3D resistance technology to track multi-dimensional movement. Key findings highlight power as a biomarker for aging, urging diverse, rotational training. Proteus Motion sets new standards, mirroring MRI's impact on healthcare. Visit proteusmotion.com for more.